Sampler: A New Type of Imprint

Last week’s Sampler offer was the cycling and lifestyle magazine Mondial, and this week we’re presenting another athletic title, but one that approaches sport from an altogether different perspective.

A New Type of Imprint is a beautifully designed ‘creative lifestyle magazine’ published out of Oslo and Bergen by the Norwegian agency ANTI, as a way to connect the world with contemporary Norwegian and Nordic creative culture.

This seventh issue is titled ‘Conversations on Creativity and the Spectacle of Sports’, and includes a 32-page examination of the relationship between sports and design, art directed by Nicklas Haslestad.

In this issue:
– Industrial Designer Falke Svatun on simplicity
– The relationship between football and design, by Kristina Ketola Bore
– Filmmaker Veronica Løkkeberg on motivations and controversy
– Illustrator Peter-John de Villiers on his difficult first years in Oslo

Head over to our Sampler page to see more spreads from the issue and to grab a copy. As always you get 10% off the cover price and free shipping to the UK, US and Europe (heavily subsidised everywhere else).