Delivered by STACK December, 2009: Eye
Widely regarded as one of the best independent design titles in the world, Eye is the London-based magazine that casts its gaze over visual culture in all its forms, from graphic design and photography through illustration and typography. Priding itself on taking an all-encompassing approach to its subject, Eye is arguably the only magazine that will treat celebrity photographers and the cover art of Airfix kits with exactly the same seriousness and insight, making it the non-designer’s design magazine of choice.
The Stack interview
Name
Hannah Tyson
Job title
Managing Director
What is Eye?
A quarterly international review of graphic design, covering a wide range of subjects from icons of design to cutting-edge contemporary work written from a design perspective.
What makes it different to the rest?
You can enjoy it like a magazine and keep it like a book
Collectable
Curated content
Quality writing, design, and production
Who makes Eye?
A small team of three people; Simon Esterson (Art Director), John Walters (Editor) and Hannah Tyson (Managing Director) supported by a big team of writers, designers, advertising sales, repro, printing, fulfilment and distribution
Who reads it?
Eye is for anyone interested in visual culture. We have subscribers who have been collecting Eye since it started over 15 years ago and readers in over 50 countries worldwide. From art directors to students.
Why do you work in magazines?
I have always loved magazines and design, and on a good day, the challenges of managing commerce and creativity!
Aside from the print magazine, what else are you involved in?
Since taking over the magazine in 2008 we have launched a blog with daily posts about design and visual culture. We also have a monthly Enewsletter which anyone can sign up for through our website.
What would you change about Eye if you could?
Make it bigger.
Can you pick a favourite issue of Eye?
Recently, Eye 72 our illustration special with some great examples of the use of illustration in graphic design and advertising. From the archive Eye 56 with articles on the graphics of 1968 Mexico Olympic Games and Indian dabbawallas’ tiffin box signage system.
Where do you see Eye in five years?
We would like to reach a wider audience, applying the quality and content of the magazine to new platforms. Online, events, talks etc. Still with an independent eye.
Tags: Eye
