Principled without being preachy, cool but caring, GOOD has carved out a niche by devoting itself to the forward-thinking people and organisations that want to live a better, more responsible life. Award-winning design, smart editorial and fantastic infographics combine in this totally unique magazine that has built up a loyal following in the US but which is only available in the UK via direct subscription or through Stack.
The Stack interview
Editor in Chief
What is GOOD?
A platform to connect, celebrate, and enable people, nonprofit organizations, and businesses moving the world forward.
What makes it different to the rest?
We’re not preachy, self-righteous, or overly earnest.
Who makes GOOD?
A young group of pragmatic idealists who want to live well and do good.
Who reads it?
Creatively engaged thought leaders in pursuit of the valuable life.
Why did GOOD start?
GOOD started to fill the wide gap in media between magazines that are fun to read and magazine that are about important things that matter.
Why do you work in magazines?
Because magazines are a vital tool for capturing hearts and minds.
Aside from the print magazine, what else are you involved in?
The website, live events, and custom projects.
What would you change about Good if you could?
I’d like to expose it to more people.
Can you pick a favourite issue of Good?
The State of the Planet issue.
Where do you see Good in five years?
As the primary culture touchstone for this generation of socially engaged creative people.