Insider: Amuseum magazine

by Stine Fantoft Berg in October 2015
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Art & design

The new issue of Amuseum magazine is out now, packed with such delights as Mother Theresa in a cinnamon bun and the absurd history of the evil eye. We made it our Sampler offer last week and copies sold out in less than a day, so we thought we’d find out how editor and creative director Daniel Stafford goes about creating such a wantonly weird magazine that’s also a sell-out success.

The answers are, of course, a little odd.

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In the making of this issue we…

Got sidetracked by
An entire archive of 1940s typography and early 20th-century men’s magazine design at The Museum of Domestic Design and Architecture.

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Read
Kurt Vonnegut on a sun-lounger when we should have been designing.

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Watched
The entire boxset of The X-Files.

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Realised that
There’s a reason for the phrase “difficult second album”. But also a reason why second albums are often the best.

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Worked from
The assumption that everyone is as interested in medieval torture devices as we are.

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Went to
Great lengths to avoid repeating ourselves while also keeping a whiff of familiarity.

Wish that we had
Started commissioning content four weeks earlier.

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Was relieved that
Things do eventually come together if you have faith / eat enough takeaway pizza.

Couldn’t stop laughing at
Google Translate.

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And everyone should buy a copy because
We’ve commissioned even more original content and come up with even better puns than in issue one.

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