Pringles, Tropicana and branding trickery in Eye on Design

by Grace Wang in September 2018
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Art & design Food & drink

What was the last branded food item you bought? Why did you decide on those specific crisps, juice or condiment? In this second issue of Eye on Design magazine, the editors break down the way companies use branding, packaging and pop psychology to influence our purchasing decisions. With the help of design experts like Stack Awards judge Debbie Millman, this feature shows the mind-infiltrating ways corporate design can trick our brains and our tastebuds.

Watch the video above to see why Pringles are shaped the way they are, and find out the genius behind the bottle of Tropicana juice. Eye on Design is published by AIGA, the professional association for design, and this second issue, themed ‘Psych’, packs in stories of psychedelic design, visual trickery, DayGlo ink and shimmering paper stocks, promising your eyes a feast of high-dosage stimulation. Order your copy from our shop for next day dispatch.

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