The strange world of Yep Yep
The first issue of Hong Kong-based magazine Yep Yep had almost no text on its pages, preferring instead to let its striking images speak for themselves. With the second issue editor and founder Kenny X Li says he wanted to find a way of introducing text, doing so in a way that fits with the theme of creativity and play.
The result is just as crazy as we’ve come to expect from Yep Yep: Inspired by his three-year-old son’s easy willingness to play, Kenny wrote his editorial vision for the magazine as a children’s poem, and printed it backwards so that the reader needs to use a mirrored page opposite to read the text. It’s a brilliantly over-the-top piece of production, and I love the way that this sweet, childlike beginning leads quickly to some strange, dark, visual experimentation.
Take a look at the video above to see the mirrored pages in action, and to get an overview of the creative work that the photographers and illustrators contributed to this second issue.