Two-minute magazines: FAT
One of the things I really liked about Kasino A4 was its personality – the way its creators were so obviously having a great time making it and doing things totally their own way.
And that’s something they’ve carried over to FAT, their new art magazine showcasing Finnish artists. It looks lovely but it’s also a masterclass in great copywriting, an antidote to the Innocent Smoothies style of heavy-handed writing. (I refer to it as ‘horrible’ in the video, which is actually a bit too strong. Sorry about that – speaking and turning pages is harder than I imagined)
This is the first in a new series of two-minute videos from Stack – the aim is to have a new one up every Tuesday. Wish me luck, and as ever, all thoughts and criticism on the video would be very welcome. Be gentle…
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