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Designing the future of food with Mold magazine

Posted by Steve Watson on Saturday, May 5 2018

Hear LinYee Yuan, founder and editor of Mold, on creating a food magazine that challenges readers to think again

Everyone knows that food magazines are supposed to be full of delicious recipes and gorgeous photography of dishes that you can either buy or make for yourself in your fantastically successful life. But Mold magazine takes a different approach – instead of promoting aspirational images of food and drink, it questions why we eat the things we do, and how that might need to change if we’re going to meet the demands of feeding a rapidly expanding global population.

That might sound a bit worthy, but it’s all packaged up as a provocative piece of publishing that challenges traditions, both in terms of food culture and also the established rules of magazine design. We were very pleased to send the second issue to Stack subscribers in December 2017, and in this episode, recorded at the EDCH editorial design conference in March 2018, editor and founder LinYee Yuan explains the thinking behind her title, and considers what the future may hold for Mold.

If you’d like to hear more conversations with magazine makers, check out our archive on Soundcloud or iTunes, and follow us while you’re there so we can deliver next week’s episode to you as soon as it’s ready.

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