Riding the coffee wave with Caffeine magazine

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by Steve Watson in October 2018
Food & drink

Scott Bentley loves coffee. A magazine designer for big brands like Men’s Health, Arena and FHM, in 2013 he decided to turn his passion into print and launched Caffeine magazine. Distributed for free in cafes across London and the UK, plus at coffee festivals and other specialty events, the business has grown fast over the last five years and he’s now printing 40,000 copies per issue. In this episode he speaks about his reasons for starting in the first place, the journey from hobby to sustainable enterprise, and the importance of being picky when building a distribution network. (He also brought a box of coffee chocolates with him, and you’ll hear us doing our best to talk while eating them.)

If you enjoy this episode, we’ve got plenty more waiting for your attention. Check our archives on Soundcloud and iTunes for loads of conversations with independent magazine makers, or just search for ‘Stack magazines’ wherever you get your podcasts. (I think we’re in all the main places, but please do let me know if you struggle to find us on your preferred platform.)

We took a week off from the podcast last week so we could focus on the Stack Awards shortlisting, but I’m pleased to say we’re back in the swing of things now and we’ll have another episode ready by Friday afternoon next week. Add us to your feed and we’ll be able to drop it straight into your podcasts app as soon as it’s ready!

caffeinemag.com

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