Fiera issue 2
Delivered to Stack subscribers in Jul 2015

by Steve Watson in July 2015

Travelling around the world’s design fairs, Fiera magazine seeks out the most interesting young designers and takes their work as the inspiration for each issue, responding to the pieces on show with interviews, illustration and creative writing.

Scroll down to read out interview with the editor and creative director…





Names
Katie Treggiden / Jeremy Leslie

Job titles
Editor / creative director

What is Fiera?
An independent biannual magazine discovering new talent at the world’s design fairs.

What makes it different to the rest?
New designers still believe in the impossible – a crucial trait if design is going to help solve some of the problems, large and small, that we face today. Fiera exists to make sure their ideas reach a wider audience.

Who makes Fiera?
Confessions of a Design Geek’s Katie Treggiden and magCulture’s Jeremy Leslie – and a bunch of super-talented contributors.

Who reads it?
Designers, design buyers, design journalists – and anyone with an interest in design and passionate creative people.

Why do you work in magazines? 
KT: The reason I get out of bed every morning is to discover, champion and inspire new designers and an independent magazine seemed like the perfect platform (plus I’m addicted to the smell of good paper!)

JL: Magazines remain the best format for combining text and image to tell stories.

Aside from the print magazine, what else are you involved in?
KT: I am a design journalist, writing for my own blog, for blogs like Dezeen, We Heart and Design Milk, and for magazines like the Guardian Weekend Magazine, the Telegraph Magazine, Ideal Home and LivingEtc.

JL: Fiera is one of a number of editorial projects we work on in the magCulture studio; plus there’s the research side to magCulture – the website, events and exhibitions about magazines.

What would you change about Fiera if you could?
KT: I wouldn’t change a single thing about the first issue – I’m so proud of it. But I will push to make every issue better than the last, so expect big things from Issue 2!

JL: I look forward to it being more regular; biannual is slooooow.

Where do you see Fiera in five years?
KT: Issues 1-10 lined up neatly on the desks of design nerds around the world – an indispensable tool for the industry and a must-read for passionate amateurs.

JL: Five years bigger with a shared history and sense of ‘what did we do without it?’




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