La Nueva Carne 3
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What is La Nueva Carne?
La Nueva Carne is a paper magazine about humans and their virtualities. We explore the changes that we, as human beings, are experiencing with the digital revolution.
What makes it different from the rest?
We like to talk about digital issues from a human point of view and, in a way, normalize them both in terms of content and form. That’s why we don’t tend to use hyper-futuristic aesthetics, extreme fonts or fluor colors, because we think it’s time to move on and free digital issues from these kind of designs. Besides, we are not hyperoptimistic enthusiasts regarding technology, something very common in publications with this topic. We are especially critical and rigorous. Or at least we try!
Who makes La Nueva Carne?
It’s a project by Fuego Camina Conmigo, an independent creative agency based in Barcelona. We are enthusiasts of paper magazines and we are really interested in the relation between human beings and their virtualities. Luis Conde, Fuego’s CEO, asked me to conceptualize and edit it, and art director Núria Pujol has been in charge of the visual aspect. But of course we have a whole network of collaborators without whom this magazine would not be possible.
Who reads it?
Well, we don’t really know! But we surely have built a loyal base of readers who look forward to each issue. Some come because they like the design, others because of the content, or the theme, or a bit of everything. So we think our readers are quite a mixed bag, which we like.
Why do you work in magazines?
I love writing and I have a great interest in the changes that we are experiencing in the last decade. Editing this magazine helps me keep up to date with everything, to think and reflect all the time. It is a kind of mental gymnastics and somehow spiritual. And I think doing it on paper gives it a different dimension, more physical and definitive, in a way.
Aside from the print magazine, what else are you involved in?
Aside from the magazine, I work as a creative copywriter. But I’m also interested in fiction and essays, although at the moment I don’t have much time for other projects. I hope to have it soon!
What would you change about La Nueva Carne if you could?
I would like to make the project grow, give it more regularity and be able to dedicate 100% of my time to it.
Where do you see La Nueva Carne in five years?
I hope it continues to grow at a good pace and becomes a benchmark, hopefully beyond the Spanish borders. But above all we will strive to maintain the same enthusiasm and motivation that we have today. If we succeed, everything will be fine.