The STACK Blog
At the end of November Kai Brach, the man behind Offscreen, contacted me to ask whether I wanted Stack to be included in his brilliant Christmas Wishlist. It’s a great idea, bringing together great quality brands and giving stuff away every day (if you haven’t already entered the draw you really should) so of course I said yes.
That set me to wondering why exactly Kai organises the gift guide – does it drive subscriptions, or is it a piece of pure webby altruism? After all, this is a man who recently published his accounts for the world to see, demonstrating in one fell swoop that he’s running a sustainable business, but not playing by the same rules as everyone else.
I dropped him a line to find out more, and of course his answers didn’t disappoint.
This week’s two-minute video review is the new issue of street art magazine VNA. I hope the pictures of Iranian artist Mehdi Ghadyanloo’s amazing murals come across on screen – as soon as I saw them on the page I knew I wanted to put them in a video review.
VNA has been on Stack pretty much since the very start and we’ll be sending it out early in 2014, so if you like the look of this sign up to Stack and watch your letter box…
Stack makes a great Christmas gift, guaranteeing a whole year of independent magazine surprises delivered direct to your favourite people. Just click the button when you subscribe to let us know you’re buying for somebody else and we’ll send you a lovely gift card for you to give on Christmas Day.
We send them out as fast as we can, but you should subscribe by Monday 16th to make sure there’s enough time for the gift card to get to you.
Please don’t hesitate to drop me or the subscriptions team a line with any questions – you can find all our email addresses and contact numbers on the Contact page.
Are you thinking of starting a new magazine in the new year? Or taking an existing title to the next level? Then you might like to come along to the next independent magazines masterclass we’re putting on at the Guardian.
It’s going to be a full weekend of independent publishing, running from 8-9 February at the Guardian’s King’s Place offices. We’ve done a few of these now, and they’re always really interesting, intensive, and most of all practical. The fact is that anyone running their own magazine comes up against all sorts of difficulties, and these weekends are an opportunity to find solutions before it’s too late.
As ever we’ve got an all-star line up of speakers:
Guy Andrews from Rouleur will be speaking about the importance of identifying and serving a niche.
Rosa Park from Cereal will talk about how to make an impact with a magazine.
Jeremy Leslie of magCulture fame will present his analysis of the independent magazine market.
Esra Gokgoz from creative agency Human After All will present her guide to digital strategy.
And I’ll be spilling the beans on the tricky subject of distribution.
The weekend is split into talks, workshops and group discussions, with a strong emphasis on the students themselves. From past experience we’ll be dealing with publishing projects at every level of development, from vague ideas to proofs to printed magazines, and the weekend is a great opportunity to learn from each other, sharpen up ideas and add direction.
Tickets are on sale now – I’m looking forward to meeting another wave of fresh magazine makers.
In some ways it’s wrong to call Article a fashion magazine – it’s concerned with all sorts of subjects from art and design to culture and entertainment, but fashion (and particularly men’s fashion) is its most pressing obsession. This video clocks in at 2.37, so I know I’m pushing the boundaries of the two-minute magazine review with this one, but I had lots to say about it!
As ever I’d love to hear your thoughts on it, so please do comment below, or drop me a line on Twitter. And watch out for another video (hopefully closer to two minutes) next Tuesday.
I’m always interested in magazines that do things differently to the mainstream, and there are a few fashion titles out at the moment that seem to be framing themselves as a response to the glossies. In tomorrow’s Two-Minute Magazine video I’ll have a flick through Article, a magazine with fashion literally stitched through its core, but first take a look at my interview with Johannes Reponen, the man behind Address, the journal for fashion criticism.
The first issue of Address came out about a year and a half ago and issue two hit the shelves last month, continuing Johannes’s mission of understanding fashion away from the catwalk. Brilliantly inventive and stridently non-commercial, it’s a must-read for anyone who cares about fashion but feels like there’s more to life than Vogue and Stylist.
We’re really keen to take Printout outside London in 2014. It’s way too easy to stay in the cosy streets of Shoreditch and let publishers come to us, but there are really interesting projects happening all over the country and I think we’d be missing out on something by not exploring further. So I was very interested to hear about BIP, a new organisation run by and for Bristol’s independent publishers.
Bristol is home to way more than its fair share of great independent magazines – there’s Cereal, Off Life, Boneshaker, Lionheart, Loaf, Paper, Another Escape and Vignette to name just a few, so it makes sense the city should have its own independent publishing night. Their first get together is next Friday (6 December) at Roll For The Soul, 2 Quay Street, and I’m currently trying to juggle things around to make sure I can be there.
If you’re in the area you should definitely check it out…
Thanks very much to everyone who came to Printout last night. It was a great evening looking back over some of the best independent magazine launches of 2013, and Pekka from FAT brought the house down with his brilliantly uncompromising views on why he bothers making magazines. (Essentially, magazines aren’t art, but they should be.) Thanks Yippee Ki-Yay! for the photographic evidence, above.
If you couldn’t make it down (or if you could, and you want to check whether I remembered stuff accurately) read on…