In September last year, a striking new presence arrived on newsstands around the world. The first issue of Dog magazine featured a dog (a Dutch stabyhoun, to be precise) staring out of a stark white background and fixing shoppers with its big, doggy eyes. Issue two followed earlier this year with a Japanese shiba inu, and issue three arrived this week with a dalmatian taking over cover duties. (Pictured above – thanks to La Biblioteka for the photo)
These cover stars do more than catch the eye – each issue the magazine travels to the part of the world that breed comes from, reporting on the food and culture found there and creating a kind of dog-based travelogue. It’s all part of editor-in-chief Julian Victoria’s vision to create a lifestyle magazine for dog lovers – one that uses man’s best friend as a jumping off point for exploring many different facets of modern life.
He and editor Emily Rogers dropped into the office last week to speak about their mission to build a new dog-based magazine brand – listen to the podcast below to hear where the idea for the magazine first came from, how the pair found each other, and why their readers aren’t quite as dog-obsessed as you might imagine.
And if you want to hear more magazine makers speaking about their print adventures, check our Soundcloud and iTunes pages for all our previous episodes. Remember that if you follow us while you’re there, we’ll be able to deliver next week’s episode straight to you as soon as it’s ready.