Weakness and strength in Where is the Cool? magazine

by Steve Watson in July 2019
Art & designFashion & styleHumourWeird

“From weakness you make something strong…” Laurent Laporte is editor and founder of Where is the Cool?, the French magazine that presents readers with an eclectic and totally original selection of things that it has decreed are cool. Well aware of the absurdity that underpins such a subjective task, but totally dedicated to achieving it anyway, Laurent is both an arbiter of cool and a critic of the very concept, and the result is a pleasingly weird magazine that cuts away all unnecessary editorial trappings to present page after page of cool stuff.

In this conversation he shares his thoughts on turning weakness into strength (he’s not a journalist, which is why you won’t find long written articles in the magazine); the ongoing struggle of independent publishing; and why this thing absolutely has to be a print magazine.

We have copies of this issue available to buy in the Stack shop, so head over there for more information and to buy one while stock lasts. Or if you’d like to hear more conversations with independent magazine makers, check out our archives on Soundcloud and iTunes or wherever you get your podcasts, and if you follow us while you’re there we’ll be able to keep on delivering our episodes to you as soon as they’re ready.


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